Hot Wheels Push Your Limits
Eligibility: Hot Wheels® Push Your Limits (the “Promotion”) is open only to legal residents of the fifty (50) United States (including the District of Columbia) who are at least six (6) years old at the time of entry and did not purchase any equipment or Hot Wheels® branded toys, electronics, sporting goods and home products after February 28, 2009 for purposes of entering this Promotion.
Timing: The Promotion begins on March 8, 2009 at 12:00 a.m. Eastern Time ("ET") and ends on June 6, 2009 at 11:59 p.m. ET (the "Promotion Period"). The Contest consists of the following three (3) phases:
Phase Starts at 12:00 a.m. ET Ends at 11:59 p.m. ET
Submission March 8, 2009 April 23, 2009
Judging April 24, 2009 May 7, 2009
Voting/Sweepstakes May 8, 2009 - June 6, 2009
To Enter the Contest:
During the Submission Phase, visit http://www.hotwheels.com
and follow the links and instructions to complete the registration form. Every entrant under the age of thirteen (13) will only be required to enter his/her first name, date of birth, email address, and parent's email address. Once you submit the completed registration form, follow the links and instructions to upload a video of yourself using Hot Wheels® branded toys, electronics, sporting goods and home products (the "Video"). You will receive one (1) entry into the Contest.
The Video must be in avi, dv, mov, qt, mpg, mpg2, mpeg, mpeg2, mpeg4, mp4, 3gp, 3g2, asf, or wmv format;
The Video must have a file size no greater than 30 MB;
The Video cannot have been submitted previously in a promotion or contest of any kind or exhibited or displayed publicly through any means previously; and
The Video must be of an acceptable audio and visual quality for review by the judges and for viewing during the Voting/Sweepstakes Phase.
To Enter the Sweepstakes
: During the Voting/Sweepstakes Phase, visit www.hotwheels.com
and follow the links and instructions to complete and submit the registration, including a valid home address. P.O. Boxes are not permitted. You will automatically advance to a voting page where you can vote for your favorite Video. After you vote, you will be invited to enter the Sweepstakes. Each entrant under the age of thirteen (13) will only be required to enter his/her first name, date of birth, email address, and parent's email address. Once you register for the Sweepstakes, you automatically will receive one (1) entry into the Sweepstakes.
Limit: Each participant may vote one (1) time and receive one (1) Sweepstakes entry per day during the Voting/Sweepstakes phase.
a. For Contest: During the Judging Phase, qualified judges will select the ten (10) entrants with the best Videos (the "Finalists") based on the following criteria: 33% originality, 33% creativity and 34% reflects Hot Wheels® brand. These criteria are further defined below:
Originality: Differs from anything sold by Hot Wheels® or a competitor.
Creativity: Use of unusual props, audio, visuals, stunts, etc.
Reflects Hot Wheels® brand: Does it incorporate the attributes of speed, power, performance, attitude and does it include the tag line "Beat That!"
Ties between two (2) or more Videos will be broken by the judges who will re-judge the tied entries based on the criteria listed above, originality, creativity, and reflects Hot Wheels® brand. Each Finalist will be a potential Finalist Prize winner.
The Finalists' Videos will be posted on http://www.hotwheels.com
during the Voting/Sweepstakes Phase, and the public will be invited to vote on their favorite Video. Each participant can vote (1) time per person per day during the Voting/Sweepstakes Phase. The Finalist whose Video receives the most votes during the Voting/Sweepstakes Phase will be deemed the potential Grand Prize winner. The potential winners will be notified by email, telephone, or registered mail on or around June 7, 2009.
b. For Sweepstakes:
Administrator will randomly select the potential Sweepstakes winner from all eligible entries on or around June 7, 2009.
a. Contest Prizes:
ONE (1) GRAND PRIZE:
$5,000 and an Ultimate Bedroom Package, including: a bedding set and decorative pillow, an interactive play rug, pre-pasted wall decor, decorative peel and stick jumbo stickers, one issue Children's Price Guide Magazine, Leveled Readers Magazine, 72 Hot Wheels® 1:64 basic cars, 14 Trick Tracks sets, a SharkBite Bay™ playset, a Color Shifters™ Color Blaster™ playset, 12 Color Shifters™ cars, a 28" Skateboard, a Snore Slammer Alarm Clock Radio, a Rock N Race Boombox, Turbo Talkers, one issue Hot Wheels™ Magazine, Hot Wheels™ Revvin Rev Grip 16" Bike, a Folding Scooter, a Multi-Sports Helmet and Protective Gear. Approximate Retail Value ("ARV"): $5,706.81.
NINE (9) FINALIST PRIZES:
A prize package including: a 28" Skateboard, a Snore Slammer Alarm Clock Radio, a Rock N Race Boombox, Turbo Talkers, one issue Hot Wheels™ Magazine Hot Wheels™ Revvin Rev Grip 16" Bike, Folding Scooter, and a Multi-Sports Helmet and Protective Gear. ARV: $232.93.
b. Sweepstakes Prize: ONE (1) SWEEPSTAKES PRIZE:
$1,000. ARV: $1,000.