We donate to our church too. They have a "wish list" of items kids want. They don't always get them.. (especially the ones that want expensive PSP's or DVD players) Anyways, there was a little boy that had asked for Cookie Crisp cereal. I got teary eyed, it was so sad that he wanted food instead of toys.
We do toys for tots too since my husband is a Marine
This is the first time I have seen the Today show one. They have some dvds on there that are only $10 and that includes shipping which I thought was good.