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Old 12-14-2006, 01:42 PM
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Wowmarker GET CREATIVE! Dove Cream Oil Body Wash Ad Contest

ELIGIBILITY: Open only to women who are legal residents of the 50 United States and the District of Columbia, 18 years of age or older and who are valid registered contestants. Contest open to amateur filmmakers only; professional filmmakers (persons who have been paid for their films/videos or who belong to professional film-making or video-making associations) are not eligible.

CONTEST SCHEDULE: You may submit a video in the Contest between 12:00:00 AM EST on 12/14/06 and 11:59:59 PM EST on 1/15/07 ("Contest Entry Period").

TO ENTER: To enter a video in the Contest, log on to www.dovecreamoil.com ("Web Site") during the Contest Entry Period and follow the instructions posted.

SUBMISSION FORMAT AND CONTENT REQUIREMENTS.

Creative Assignment
Enter the Dove® Cream Oil Body Wash Ad Contest
The Dove® brand celebrates the real beauty of women everywhere. In that spirit, we'll launch our NEW Dove Cream Oil Body Wash with a real TV ad created by a real woman.

Here's where you come in
You know how you like your skin to feel, how you like to enjoy an indulgent shower and what makes you feel beautiful - so who better than you to create our new ad?

We'd like you to create a 30-second TV spot for the launch of NEW Dove Cream Oil Body Washes.
If your TV spot is the one judged to best represent Dove Cream Oil Body Wash, we'll air it on network TV during a commercial break on the 79th Annual Academy Awards® on February 25, 2007.
What's more, we'll fly you and 2 other finalists to an exclusive Academy Awards® private viewing party in Los Angeles. Click below for full official rules of the contest.

Get started now!
You don't need any special skills or experience. We're providing you with online tools, artwork and photos which you can use to easily create your ad. We're also giving you the option of uploading your own files - videos, photos, graphics and text - so you can have greater creative control if that's what you prefer.

It's easy to create your ad
Use your imagination to build desire and anticipation in a 30-second television ad as you tell the story of how Dove Cream Oil Body Wash makes moisturization a real-world indulgence. Be creative and original, follow the simple Ad Requirements, and above all, keep it real!

Semi-Finalist Judging Requirements: The judging criteria ("Judging Criteria") are as follows:
Originality and Creativity - 30%
Adherence to Creative Assignment - 40%
Overall Appeal - 30%

In the event of a tie for the tenth Finalist spot, the tie will be broken based on the highest score in the first Judging Criteria, continuing thereafter to each Judging Criteria in order, as needed to break the tie.


Finalists/Grand Prize Judging Requirements: The judging criteria ("Judging Criteria") are as follows:
Originality and Creativity - 30%
Adherence to Creative Assignment - 40%
Overall Appeal - 30%

Technical Requirements
Video file(s) of any Submission entered in the Contest must be exactly 30 seconds in length. Files must be uploaded to www.dovecreamoil.com in one of the following file formats: AVI, MOV, MPG, MPEG, WMV (no RAM, RM, SWF, FLV)

Additional Requirements
Submission must be in English.
All entries must be received by 11:59:59 p.m. EST on 1/15/07.
Once you complete and submit, your Submission is final and may not be modified or edited further; however, you may modify the elements of your previous Submission(s) and re-submit them as a new Submission, provided the new Submission is materially and substantially different than the previous Submission(s), in Sponsor's sole discretion. No Submissions will be returned. Contest Parties may, in their sole discretion, remove, delete and/or disqualify Submissions deemed to be inappropriate or otherwise non-compliant.

The person uploading the Submission will be deemed the entrant ("Entrant"). The Entrant is the one (1) person who is the authorized account holder of the e-mail address associated with that submission. In the event of a dispute regarding the identity of the holder of a Contest ID, the dispute will be resolved in favor of the individual who is the "authorized e-mail account holder" of the submission. "Authorized e-mail account holder" is defined as the natural person assigned an e-mail address by an Internet access provider, online service provider, or other organization (i.e., business, education institution) responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.

You may enter as many Submissions into the Contest as long as the same (or substantially similar) Submission is not uploaded more than one (1) time throughout the Contest Entry Period. Limit one (1) Finalist Prize per person and/or e-mail address in this Contest.

SELECTION OF WINNERS:

Semi-Finalists (10): Ten (10) semi-finalist ("Semi-Finalist") Submissions will be selected by a judging process in which a qualified panel of judges ("Judges") will evaluate each eligible Submission based on the Judging Criteria (defined in Rule 5 above). All Semi-Finalists are subject to verification, including without limitation, verification of eligibility, compliance with these Official Rules and completion of release forms (described below). If attempted notification is returned as undeliverable, if a Semi-Finalist cannot be verified, or if a Semi-Finalist is otherwise unable to accept prize, prize will be forfeited and may be awarded to an alternate Semi-Finalist provided sufficient time remains, in Sponsor's discretion.

Finalists (3): Three (3) Finalists ("Finalist") Submissions will be selected from amongst the ten (10) Semi-Finalists by a judging process in which a qualified panel of judges ("Judges") will evaluate each eligible Submission based on the Judging Criteria (defined in Rule 5 above). All Finalists are subject to verification, including without limitation, verification of eligibility, compliance with these Official Rules and completion of release forms (described below). If attempted notification is returned as undeliverable, if a Finalist cannot be verified, or if a Finalist is otherwise unable to accept prize, prize will be forfeited and may be awarded to an alternate Finalist provided sufficient time remains, in Sponsor's discretion.

PRIZES

TEN (10) SEMI-FINALIST PRIZES: Each semi-finalist prize ("Finalist Prize") consists of one (1) gift bag including Dove® products, a Dove-branded Robe and Tote (Sponsor to select products and size of Robe). Approximate retail value ("ARV") of each Prize is $150.

THREE (3) FINALIST PRIZES: Each Finalist will receive $1,000 U.S. (to be awarded in the form of a check) and a trip to Los Angeles, CA, for a private viewing of the 79th Annual ACADEMY AWARDS (location to be determined by sponsor, no alcoholic beverages will be served) for Finalist and her guest (guest of Finalist must be 18 years of age or older). Each Finalist Prize includes round-trip coach air transportation for a verified Finalist and her guest from a major gateway airport near Finalist's residence within the U.S.; four-day/three-night (2/23/07-2/26/07) double occupancy hotel accommodations in Los Angeles, CA, (1 room per Finalist); ground transportation to/from hotel and to/from Oscar-related events on 2/25/07. Approximate retail value ("ARV") of each Prize is $6,490. This contest is neither sponsored nor endorsed by A.M.P.A.S. Prize does not include admittance to the ceremony, nor entrance into the Kodak Theatre.

ONE (1) GRAND PRIZE: One (1) Grand Prize winner will be selected from the three (3) Finalists as defined in Rule 5 above. Sponsor reserves the right to edit the Grand Prize Winner's Submission to maintain compliance with all federal and state legal requirements related to advertising. The Grand Prize winner's Submission will be aired during the commercial air-time during the ACADEMY AWARDS broadcast. (In the event that none of the ads are deemed acceptable to air during a commercial break on the ACADEMY AWARDS broadcast, one of the finalists' ads will be aired on a future date to be determined by Unilever and ABC television.) Grand Prize winner and guest will be invited to a high-profile Oscar After Party. Approximate ARV $20,000 Grand Prize winner must be available for the prize and travel on the dates described above, or prize will be forfeited and another grand prize winner will be selected.

The Sponsor may request, if Entrant is a grand prize winner, her participation in media interviews and select media interviews, which may be recorded including film or video tape at Sponsor's sole discretion.

TOTAL ARV OF ALL PRIZES IN CONTEST IS: $40,970.

Contest ends at 11:59:59 PM EST on 1/15/07 and is subject to official rules. Visit www.dovecreamoil.com for Official Rules.

See Official Rules for important additional information and assistance.

http://www.dovecreamoil.com/
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