Says 100,000 tickets given away after each commercial airing on TV Feb 1st through Feb 2nd. I do not know what networks are carrying this but I would bet it will be on NBC for the Super Bowl and many sports stations today.
Giveaway: The Giveaway begins upon the first airing of a Universal Heroes TV ad on February 1, 2009 beginning no earlier than 12:00 p.m. Eastern Time ("ET") and ends the earlier of the time that the last ticket is given away to an eligible recipient following a live broadcast of the Universal Heroes Free Ticket Giveaway television commercial and prior to the start of a subsequent live broadcast of the Universal Heroes Free Ticket Giveaway television commercial, or February 2, 2009 at 12:00 p.m. ET (the "Giveaway Period"). Administratorís computer is the official time-keeping device for the Giveaway.
Universal Orlando to run Super Bowl ad
Sentinel staff report
10:34 AM EST, January 28, 2009
Universal Orlando Resort has joined the Super Bowl ad frenzy with a spot that features a boy in a super hero cape.
The company is promising that the ad ends with an "unprecedented offer" from the theme park, but it's not revealing what that offer will be. The ad, it said, will run once on Sunday.