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Old 06-29-2006, 08:23 AM
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Karen Karen is offline
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Default E-Commerce for Dummies - $3.99 (reg. $21.99)


E-Commerce for Dummies - $3.99 (reg. $21.99)
Free S/H on $25 or more


E-commerce encompasses all aspects of buying and selling online. That necessitates several Internet technologies, including enterprise resource planning, electronic-procurement and payment transaction processing, Web site design, EDI and XML, networking protocols, and security. E-commerce is where sales and marketing and IT meet. Each group needs to know something about the otherís side of the business to do business online successfully. E-Commerce For Dummies helps bridge the gap between technical and sales with:
  • Explanations of both business strategy and technology
  • A comprehensive overview of the diverse areas of e-commerce, including business-to-business (B2B) and business-to-consumer (B2C).
  • Case studies that show real-world examples of what strategies are succeeding and what strategies are failing
The authors include Greg Holden, the e-Marketplace columnist for CNET and bestselling author of Starting an Online Business For Dummies, and two prominent analysts from the e-commerce division of IDC, one of the premier technology and business forecasting companies in the world. They provide guidance to help businesses just entering the e-commerce and companies that want to boost their e-commerce sales, including information on:
  • Marketing and competing in Cyberspace
  • Planning your storefront
  • Processing and fulfilling online transactions
  • Dealing with the back office, including managing the supply chain and setting up distribution and fulfillment systems

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