Your bad breath may be worth $10
Wrigley agrees to pay consumers of Eclipse gum and quit saying that it kills germs. A complaint against Trident is pending.
Posted by Teresa Mears
on Tuesday, June 8, 2010 2:02 PM
If you have chewed Wrigley's Eclipse gum
in the last two years, you're eligible for up to $10 as part of a class-action settlement
(.pdf file) over advertising claims.
What? You mean it didn't really kill the germs that cause bad breath?
Maybe it did. Maybe it didn't. Wrigley had claimed that an ingredient in the gum, magnolia bark extract, killed germs. But the plaintiffs in a federal lawsuit said the studies were flawed and there was no scientific proof that magnolia bark extract, a substance used in Chinese medicine for a variety of conditions, killed germs that cause bad breath.