GAME BEGINS AT 12:00:01 A.M. EASTERN TIME (“ET”) ON MARCH 15, 2011 AND ENDS AT 11:59:59 P.M. ET ON JUNE 14, 2011
(“GAME PERIOD”). GAME ONLY OPEN TO LEGAL CITIZENS OF THE UNITED STATES RESIDING IN THE 50 UNITED STATES, DISTRICT OF COLUMBIA OR PUERTO RICO, WHO ARE 18 YEARS OF AGE OR THE LEGAL AGE OF MAJORITY IN THE PLAYER’S STATE OR DISTRICT AT THE TIME OF PLAY. VOID WHERE PROHIBITED.
HOW TO PLAY: NO PURCHASE NECESSARY TO PARTICIPATE IN GAME. There are two (2) ways to play. (a) TEXT: Use your SMS-enabled mobile phone to text “Kit Kat” to short code 44144 to find out if you're a winner (a “Play”). Participants must have a mobile phone with text messaging capabilities to play by text message. Message and data rates may apply. You will receive reply messages. Participants are solely responsible for any such wireless charges. Not all wireless carriers participate. Proof of Text Message does not constitute proof of delivery or Play. (b) INTERNET: Visit the "Web site" during the Game Period, and click on the icon, banner or text link to access the Game entry page. Enter your e-mail address during the Game Period and click on the indicated instant win area to find out if you’re a winner (also a “Play”). Randomly selected times during the Game Period will be chosen by The Hershey Company (“Sponsor”), and the first entrant who completes a Play (whose Play is properly received and recorded by Sponsor's computer) on or immediately after a randomly selected time during the Game Period will win the stated prize, subject to verification. If you receive a message stating, CONGRATULATIONS YOU’RE A WINNER, you win the prize stated (subject to verification). Non-winning messages will read, SORRY, YOU DIDN’T WIN TODAY. TRY AGAIN TOMORROW. If you win a prize, you will be notified instantly on-line, or via a reply text message (see Rule #5 for details) on how to claim your prize. Prize must be claimed within 72 hours of notification or prize will be forfeited. Plays must be received by Sponsor no later than 11:59:59 p.m. ET on June 14, 2011 to be eligible to win, regardless of Play method. Limit one (1) Play per person/method of entry per day.
For the purpose of this Game, a “day” shall be defined as 12:00:00 a.m. ET to 11:59:59 p.m. ET. Any attempt by any person to obtain more than the stated number of Plays by using multiple/different e-mail accounts or mobile phone numbers, or any other methods will void all of that person’s plays. Plays generated by a robotic, programmed, script, macro or other automated means will be disqualified. No other forms of participation are valid other than those set forth above. All entry information becomes the property of the Sponsor.
PRIZES: Three (3) Grand Prizes. Each Grand Prize consists of one (1) $500.00 Best Buy Gift Card. Approximate retail value (“ARV”): $500.00 each. Six (6) First Prizes.
Each First Prize consists of one (1) $250.00 Best Buy Gift Card. ARV $250.00 each. Nine (9) Second Prizes.
Each Second Prize consists of one (1) $100.00 Best Buy Gift Card. ARV: $100.00 each.
Two thousand one hundred sixty six (2,166) Third Prizes. Each Third Prize consists of one (1) $50 Best Buy Card. ARV: $50.00 each.
Four thousand three hundred ninety eight (4,398) Fourth Prizes. Each Fourth Prize is one (1) coupon good for a free [1.5 oz size] KIT KAT® Bar at participating retailers. ARV: $1.09 each. Total ARV of all prizes offered is $116,993.82. Limit one (1) prize per person/email/postal address.
Best Buy Gift Cards are subject to terms and conditions set by issuer. The difference between any stated value and actual value will not be awarded to winner. ALL UNCLAIMED OR FORFEITED PRIZES WILL NOT BE AWARDED.
ELIGIBILITY: Game open only to legal citizens of the United States residing in the 50 United States, District of Columbia or Puerto Rico who are 18 years of age or older as of the date of Play.