THE S'MORES FALL TAILGATING INSTANT-WIN GAME (“GAME”) BEGINS AT 12:00:01 A.M. EASTERN TIME (“ET”) ON AUGUST 1, 2011 AND ENDS AT 11:59:59 P.M. ET ON NOVEMBER 30, 2011
(“GAME PERIOD”). GAME ONLY OPEN TO LEGAL RESIDENTS OF THE UNITED STATES RESIDING IN THE 50 UNITED STATES, DISTRICT OF COLUMBIA OR PUERTO RICO WHO ARE 21 YEARS OF AGE OR OLDER AT THE TIME OF GAME PLAY. VOID WHERE PROHIBITED.
HOW TO PLAY: NO PURCHASE NECESSARY TO PARTICIPATE IN GAME. There are two (2) ways to play. During the Game Period, you may play for a chance to win an Instant-Win Prize in one of the following manners:
(a) Text Message: Use your SMS-enabled mobile phone to text "SMORES" to shortcode 44144 to play for a chance to win an Instant-Win Prize (a “Play”).
(b) Internet: Visit and click on the icon, banner or text link to access the Game page. Enter your e-mail address and other required information and click on indicated instant-win area to find out if you’re a winner of an Instant-Win Prize (also a “Play”). Randomly selected times, during the Game Period, will be chosen by The Hershey Company (“Sponsor”), and the first entrant who completes a Play (whose Play is properly received and recorded by Sponsor's computer) on or immediately after a randomly selected time. during the Game Period will win an Instant-Win Prize. If you receive a message stating, CONGRATULATIONS, YOU’RE A WINNER, you win the prize stated (subject to verification). Non-winning messages will read, SORRY, YOU DIDN’T WIN TODAY. TRY AGAIN TOMORROW. If you win an Instant-Win Prize, you will be notified instantly on-line, or via a reply text message (see below for details on how to claim your prize). Non-winning participants will not be contacted. For each Play, you will automatically receive one (1) entry into the random drawing for the Grand Prize. Plays must be received by 11:59:59 p.m. ET on November 30, 2011 to be eligible to win, regardless of Play method. Limit one (1) Play and one entry per person/text message/mobile phone/e-mail address/address per day regardless of method of Play.
For the purpose of this Game, a “day” shall be defined as 12:00:00 a.m. ET to 11:59:59 p.m. ET. Any attempt by any person to obtain more than the stated number of Plays by using multiple/different e-mail accounts, or any other methods will void all of that person’s Plays. Sponsor’s computer is the official time keeping device for this Game. Plays generated by a robotic, programmed, script, macro or other automated means will be disqualified. No other forms of Play are valid other than those set forth above. All entry information becomes the property of the Sponsor.
PRIZES/ODDS: One (1) Grand Prize. The Grand Prize consists of a 2011 CHEVY® Equinox and a Hitch Mount Grill. Vehicle will be delivered with standard equipment. Registration, title, licensing fees, taxes (including, but not limited to, sales taxes and income taxes), insurance and costs associated with the vehicle, including any travel and transportation costs associated with collecting the vehicle, if applicable, are solely the responsibility of the winner. Winner may be required to present a valid driver’s license from their state or place of residence in the United States and proof of insurability prior to accepting the vehicle; failure to show same may result in prize forfeiture and selection of an alternate winner. Winner does not have a choice of color, package or options and the actual vehicle may differ from those shown in advertisements. Any upgrades or options not on vehicle as delivered are solely the responsibility and is at the sole expense of the winner. All expenses not expressly specified herein are solely the winner’s responsibility. If winner cannot accept the prize as stated by Sponsor or fails to comply with the delivery conditions, the prize will be forfeited and an alternate winner selected. Winner will be provided instructions to obtain his/her vehicle at a CHEVY® dealership to be determined by Sponsor. Winner must take delivery of vehicle within 30 days of notification that dealership has received vehicle. Approximate Retail Value (“ARV”): $40,000.00. Grand Prize winner may elect a cash alternative of $40,000.00 in lieu of the above-stated Grand Prize.
INSTANT-WIN PRIZES: Thirty (30) First Prizes. Each First Prize consists of one (1) Chill and Grill on Wheels. ARV: $150.00 each. Three Hundred (300) Second Prizes. Each Second Prize consists of one (1) Grill Master BBQ Set. ARV: $20.00 each.
Limit one (1) Instant-Win Prize per person/e-mail/postal address.
ELIGIBILITY: Game open only to legal residents of the United States residing in the 50 United States, District of Columbia or Puerto Rico, who are 21 years of age or older at the time of game play.
DRAWING: Grand Prize Winner will be selected in a random drawing from among all eligible entries received. Drawing will be conducted on or about December 7, 2011 by an independent judging agency whose decisions are final and binding in all respects.