1. Entry Period: The entry period for the Lindt Discover EXCELLENCE Sweepstakes and Instant Win Giveaway (“Promotion”) begins 12:00:01 A.M. Eastern Time (“ET”) on September 1, 2011 and ends 11:59 p.m. ET on December 31, 2011 (“Promotion Period”). For purposes of these Official Rules, a day (“Day”) is defined as a consecutive twenty-four hour time period during the Promotion Period, starting at 12:00:00 a.m. ET and ending at 11:59:59 p.m. ET. Sponsor’s computer is the official time keeping device for this Promotion.