THE INSTANT WIN GAME & SWEEPSTAKES IS OPEN TO ALL ELIGIBLE LEGAL RESIDENTS OF THE CONTIGUOUS UNITED STATES AND THE DISTRICT OF COLUMBIA, AGE 18 YEARS OR OLDER AT TIME OF ENTRY.
VOID IN ALASKA, HAWAII, AND PUERTO RICO, AND ELSEWHERE WHERE PROHIBITED OR RESTRICTED BY LAW.
PROMOTION PERIOD: The “Promotion Period” will begin at 12:00 P.M. Noon Eastern Time ("ET") on September 1, 2011 and will end at 11:59:59 P.M. ET on December 31, 2011.
The Administrator’s computer is the official Promotion Period clock.
ELIGIBILITY: The Instant Win Game (“Instant Win Game”) and Sweepstakes (“Sweepstakes”) (collectively, the “Promotion”) are open only to legal United States residents living in the contiguous United States and the District of Columbia who are 18 years of age or older at the time of entry. Winning an Instant Win Prize (defined below) or Sweepstakes Prize (defined below) is contingent upon fulfilling all requirements set forth herein. If it is discovered that an Entrant has registered or attempted to register more than once using multiple e-mail addresses, telephone numbers or multiple identities, all of the Entrant’s entries will be declared null and void and any Instant Prize and/or Sweepstakes Prize an Entrant might have been entitled to will not be awarded to him or her.
HOW TO ENTER THE INSTANT WIN GAME AND SWEEPSTAKES: An Entrant who is eligible under these official rules (“Entrant”) may enter the Promotion, play the Instant Win Game, and enter the Sweepstakes during the Promotion Period. Once on the Website, the Entrant must register by entering the information requested on the registration page, entering his or her valid e-mail address, a 12 digit UPC (see below), and other requested information including his or her complete first and last name (no initials for the last name), valid street address (P.O. Boxes are not accepted), date of birth, and telephone number. The 12-digit UPC is found on the outside of the package of any participating Morton® Salt product. If an Entrant does not have a valid 12-digit UPC, the Entrant may click on the “I Don’t Have a Code” button on the Website and obtain a free code to use to enter the Promotion.
After registering for the Promotion, the Entrant may then play a trivia game and will receive a score for the game. Playing the trivia game and the Entrant’s score for the game is for entertainment purposes only and it will have no bearing on the Entrant’s chances of winning an Instant Win Game Prize and/or the Sweepstakes Grand Prize.
After playing the trivia game, the Entrant will receive a message stating whether or not the Entrant has won a prize in the Instant Win Game. If the Entrant receives a winning message, Entrant will be deemed a potential Instant Win Game Prize Winner pending confirmation and/or verification of Entrant’s eligibility, game play and compliance with these Official Rules as determined by Sponsor and/or Administrator.
The Entrant may login onto the Website once each calendar day to play the Instant Win Game.
Each calendar day that the Entrant logs onto the Website to play the Instant Win Game, the Entrant must enter his or her e-mail address and enter a 12-digit UPC or click the “I Don’t Have a Code” button on the Website and receive a free code to use to enter the Promotion. Each Entrant may play the Instant Win Game only one (1) time per calendar day. A calendar day is defined as commencing at 12:00:00 A.M. ET and ending at 11:59:59 P.M. ET of that day. If the Entrant wins an Instant Win Game Prize, neither the Entrant, nor anyone in the Entrant’s household, will be eligible to win another Instant Win Game Prize. Only one Instant Win Game Prize may be awarded per household but the Entrant or his or her household may win both an Instant Win Game Prize and the Sweepstakes Grand Prize.
Each time that an Entrant enters the Instant Win Game, the Entrant will receive an automatic entry into the Sweepstakes.
REFER-A-FRIEND: By following the on-line instructions, each Entrant may refer up to five (5) friends to enter this Promotion during the Promotion Period. To refer a friend, an Entrant must have an existing personal relationship with the referred friend and must believe that the friend would be interested in learning about how to register for and participate in the Promotion. For every referred friend who is an eligible entrant and who actually enters this Promotion, the referring Entrant will receive an additional entry into the Sweepstakes, up to a maximum of five (5) additional Sweepstakes entries.
(A) Instant Prizes: A maximum of Two Hundred (200) Instant Prizes are available to be won throughout the Promotion Period. The Instant Prizes are as follows:
ARV of Each Instant Prize (in USD)
Quantity of Each Instant Prize
Total ARV (in USD)
Now Eat This! Diet Books
Morton® Coarse Kosher Salt Cellars
ARV: Total ARV of all Instant Prizes is Two Thousand Seven Hundred and Ninety Four and 00/100 US Dollars (USD $2,794).
No more than Two Hundred (200) total Instant Prizes will be awarded in the quantities per each Instant Prize . Liability for a defective Instant Win Game Prize is limited to replacement with another same kind Instant Win Game Prize, while supplies last during the Promotion Period.
RANDOM SWEEPSTAKES DRAWING: On or about January 5, 2012, Administrator will randomly draw
one (1) Sweepstakes entry (the “Potential Sweepstakes Grand Prize Winner”) from among all eligible entries received in the Sweepstakes. The Potential Sweepstakes Grand Prize Winner will be subject to verification of eligibility and compliance with these Official Rules.
SWEEPSTAKES GRAND PRIZE:
A. Sweepstakes Grand Prize (1): A total of one(1) Sweepstakes Grand Prize (“Grand Prize”) is available to be won in this Promotion. The Sweepstakes Grand Prize Winner (“Grand Prize Winner”) and his or her guest (“Guest”), subject to the restrictions set forth below, will receive a four (4) day/three (3) night trip to Miami, Florida leaving on February 22, 2012 and returning on February 26, 2012 (the “Grand Prize Trip”) to attend the 2012 South Beach Wine and Food Festival® (the “Festival”). Note that the Festival is not a sponsor, prize sponsor and is not in anyway associated with this Promotion in any manner. The Grand Prize Trip will include: roundtrip coach-class air transportation for the Grand Prize Winner and the Guest from the gateway airport (selected by the Sponsor in its sole discretion) closest to Grand Prize Winner’s home to an airport in Miami, Florida; four (4) days/three (3) nights hotel accommodations (single room, double occupancy) in a hotel to be determined in the Sponsor’s sole discretion; $500 in cash for the Grand Prize Winner and Guest’s Grand Prize expenses during the Grand Prize Trip; and two(2) tickets to attend at least one (1) cooking show during the Festival. If the Grand Prize Winner lives within two hundred (200) miles from the metropolitan Miami Area, then the Sponsor may elect to provide the Grand Prize Winner and the Guest with ground transportation to the hotel, and no compensation or substitution will be provided for any difference in prize value due to the use of ground transportation in lieu of air transportation. The Grand Prize Winner and the Guest must be able to travel to the Miami, Florida area on February 22, 2012 and return on February 26, 2012, be prepared to stay in Miami, Florida for four (4) days, and be able to attend the Festival. If a Grand Prize Winner is disqualified for any reason, cannot travel on the dates selected by Sponsor, or refuses to sign an Affidavit of Eligibility/Liability & Publicity Release, then the Sponsor may randomly select a new Grand Prize Winner from the pool of eligible Entrants or Sponsor may cancel the Grand Prize Trip.