Grand Prize (1) an "Ultimate At-Home Game Day Party" to include seating for up to 50 people; food and beverages; tailgate games; tailgate tents and banners; and a half-time performance by cheerleaders and a local marching band. The football game would be viewed on a 9' x 12' video screen.winner may select a cash alternative of $49,677.00 payable in the form of a check to the winner
, ARV $49,677.00.
Instant Win Prizes: (5) Leather recliner, ARV $675; (2,000) Stadium seat cushion, ARV $23.75.
THE REESE'SŪ PERFECT SEAT PROMOTION ("PROMOTION") BEGINS AT 12:00:01 A.M. EASTERN TIME ("ET") ON NOVEMBER 14, 2011 AND ENDS AT 11:59:59 P.M. ET ON JANUARY 8, 2012
("PROMOTION PERIOD"). PROMOTION ONLY OPEN TO LEGAL RESIDENTS OF THE UNITED STATES RESIDING IN ONE OF THE 50 UNITED STATES, DISTRICT OF COLUMBIA OR PUERTO RICO WHO ARE 18 YEARS OF AGE OR OLDER AT THE TIME OF PARTICIPATION. VOID WHERE PROHIBITED.
1. HOW TO PLAY: There are two (2) ways to participate. During the Promotion Period, you may play for a chance to win an Instant-Win Prize in one of the following manners: (a) Text Message: Use your SMS-enabled mobile phone to text "REESES" to shortcode 44144 to play for a chance to win an Instant-Win Prize (a "Play"). Participants must have a mobile phone with text messaging capabilities to enter by text message. Message and data rates may apply. instructions to enter and click on the indicated instant-win area to find out if you're a winner of an Instant-Win Prize (also a "Play"). Randomly selected times, during the Promotion Period, will be chosen by The Hershey Company ("Sponsor"), and the first entrant who completes a Play (whose Play is properly received and recorded by Sponsor's computer) on or immediately after a randomly selected time will win a prize. If you receive a message stating, CONGRATULATIONS, YOU'RE A WINNER, you win the prize stated (subject to verification). Non-winning messages will read, SORRY, YOU DIDN'T WIN TODAY. TRY AGAIN TOMORROW.
If you win a prize, you will be notified by e-mail, mail, or phone (see Rule #6 for details). Non-winning entrants will not be contacted. For each Play, you will also receive one (1) entry into the random drawing for the Grand Prize. See Rule #4 for Grand Prize Drawing details. Plays must be received by 11:59:59 p.m. ET on January 8, 2012 to be eligible to win. Limit one (1) Play and one entry per person/text message/mobile phone/e-mail address/address per day. For the purpose of this Promotion, a "day" shall be defined as 12:00:00 a.m. ET to 11:59:59 p.m. ET. Any attempt by any person to obtain more than the stated number of Plays by using multiple/different e-mail accounts or mobile phone numbers, or any other methods will void all of that person's Plays. Sponsor's computer is the official time keeping device for this Promotion. Plays generated by a robotic, programmed, script, macro or other automated means will be disqualified. No other forms of Play or entry are valid other than those set forth above. All entry information becomes the property of the Sponsor.
2. PRIZES: One (1) Grand Prize. The Grand Prize consists of an "Ultimate At-Home Game Day Party" to include seating for up to 50 people; food and beverages; tailgate games; tailgate tents and banners; and a half-time performance by cheerleaders and a local marching band. The football game would be viewed on a 9' x 12' video screen. Winner will also receive a REESE'SŪ Orange 100% Genuine Leather Recliner. Game date for the "Ultimate At-Home Game Day Party" will occur between September 1, 2012 and October 31, 2012, in Sponsor's sole discretion with consultation with the winner. In lieu of the "Ultimate At-Home Game Day Party", winner may select a cash alternative of $49,677.00 payable in the form of a check to the winner. Approximate Retail Value ("ARV"): $49,677.00.
INSTANT-WIN PRIZES: Five (5) First Prizes. Each First Prize consists of a REESE'SŪ Orange 100% Genuine Leather Recliner. ARV: $675.00 each. Two Thousand (2,000) Second Prizes. Each Second Prize consists of a REESE'SŪ Premium Stadium Seat Cushion. ARV: $23.75 each.
Total ARV of all prizes offered is $100,552.00. .
3. ELIGIBILITY: Promotion open only to legal residents of the United States residing in the one of the 50 United States, District of Columbia or Puerto Rico, who are 18 years of age or older as of the date of entry.
4. DRAWING: Grand Prize Winner will be selected in a random drawing from among all eligible entries received. Drawing will be conducted on or about January 12, 2012 by an independent judging agency whose decisions are final and binding.