WIGGING OUT ! BABY TOUPEES ARE TURNING HEADS
The proprietors of babytoupee.com encourage parents to let their babies 'get wiggy with it.'
Date published: 10/24/2006
By KIM BAER
Most people have a soft spot for bald baby heads. But apparently, you can't be too young for hair therapy.
A Santa Monica, Calif., father was half-joking when he launched BabyToupee, a business that sells goofy baby wigs.
The idea sprouted two years ago, said Graham Farrar, founder and "big wig," in a telephone interview.
He and a buddy were joking about silly products a couple of years ago, and the idea of baby wigs popped up. Farrar registered the domain name.
About six months ago, he began working with a Chinese manufacturer of adult toupees. Company officials sent prototypes, which he tried on his own baby girl.
"It was just hilarious," he said. "We were laughing at her and she was laughing at us laughing at her."
He put up a simple Web site with a few pictures of his daughter modeling the wigs. The site caught the attention of bloggers, Farrar said, and went from 40 hits a day to about a million in a few weeks.
Since then, the site has been featured on yahoo.com, msnbc .com and cnn.com. It was mentioned on "The Late Show with David Letterman." The wigs have sold well, he said.
But Farrar isn't planning to rest on this success. The possibilities for future wigs, he said, are simply endless.
"There's more silliness to come."
All wigs are $24.99, feature a "soft fleece inner lining" and fit babies from 1 to 9 months. The company also donates 10 percent of its profits to charity.
Here's a current list of their products, with pithy descriptions:
The Samuel L: "You know what they call a wig for a baby in Paris? They call it a Le Baby Toupee."
The Lil Kim: "For your little miss thang. Sassy pink locks for the diva in diapers."
The Bob: "Mellow dreads for the rasta-inspired infant. No baby, No cry."
The Donald: "You're hired! Meet the new CEO of the playgroup."
ON THE NET: babytoupee.com