I just recently ordered these!
I ordered 2 of these the last time they were on sale ( I think a month or two ago) and though I haven't given them as my son's christmas present yet, I have played with them a little. They come in a brown box that is not that big but it is packed with the magnets. So if you are giving this as a gift and want it to have all the cool packaging you would see as a Magnetics would you wouldn't like this. It is basic but it has the same exact thing you would get in the fancy box. It is amazing for the money. I may order more. I priced this out and it is $19.99 or more in Target and other stores for the 100 pieces you receive. I highly recommend this. My son is going to love this and at this price I loved buying it for him. Who needs cool packaging if you save close to $15. I don't!
I hope this helps,