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Old 07-10-2008, 04:33 AM
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Default $100 Cooking & Food Study - San Francisco, CA area

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International Design Firm IDEO ( is seeking people
to talk about COOKING FOOD for 1 hour paid interviews that will
take place in San Francisco the week of JULY 14TH.

All interviews are in-home and will include you giving us a tour of
your kitchen. Participants will be compensated $100 for this time.

Share your opinions, ideas and experiences and inspire our design projects!

We are interested in speaking to the following types of people:
-You eat frozen meals (such as Lean Cuisine and Smart Ones) at least twice a week
-You are a female college student who has had particular eating habits since leaving home & starting college
-You are a female that has recently made a drastic change to your eating habits (please tell us why)
-You prepare dinner for the whole family (including small children) and sometimes resort to frozen meals
-You like to experiment with food & often try the most exotic things
-You are a professional who works with young professionals or students and understand the social pressures that affect the lives of younger people/families (or you are a Life Coach who deals with these issues)

If you would like to be considered for this study please let us know:
Your Name:
Your Phone Number:
Best e-mail:
Your Age:
Children? Ages?
Do your children currently live with you?

1. How do you fit into the above criteria? (please explain this in detail so we know how you will fit for our study!)

2. Where do you shop for groceries?

3. Do you purchase frozen foods? If yes, what brands of frozen meals do you buy weekly?

4. What days & times are you available next week?

Please note, we may not be able to respond to everyone. Thank you for your time!
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