You need to register first.
Get paid and and win things such as gift cards.
Welcome to the Yale School of Management Electronic Lab!
This website is a part of the Yale Center for Customer Insights and hosts academic studies that research consumer behavior and individual decision making. Please read the instructions carefully and provide the best answer you can - these answers are used to learn about general human behavior.
Each study you complete increases your chances of winning prizes!
In order to be able to keep track and notify you of your winnings, we require you to register. Your address will not be revealed to any third party for any reason. You may remove your account from our database in the profile page at any time after registering.