Eligibility: Lucky's Big News (the "Promotion") is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eight (8) years old at the time of entry. Void where prohibited. The Promotion consists of a sweepstakes (the "Sweepstakes") and an instant win game (the "Instant Win Game"). Any entry information provided by children under the age of thirteen (13) will be used solely for the purposes of the Promotion and will be destroyed immediately after its conclusion in accordance with the requirements of the Children's Online Privacy Protection Act ("COPPA").
Timing: The Promotion begins on April 20, 2009 at 12:00 a.m. Eastern Time ("ET") and ends on June 15, 2009 at 11:59 p.m. ET
(the "Promotion Period"). Administrator's computer is the official time keeping device for this Promotion.
How to Enter: During the Promotion Period, if you are thirteen (13) years of age or older, fill out the online entry form, including a valid home address. P.O. Boxes are not permitted. You automatically will receive one (1) entry into the Sweepstakes and advance to the Instant Win Game page and receive one (1) Instant Win Game play for that day. If you are under thirteen (13) years of age
, you will be required only to enter your first name and e-mail address, and a parent's e-mail address. Your registration will be accepted and approved only in compliance with COPPA.
Upon successful registration, you will receive one (1) entry into the Sweepstakes and advance to the Instant Win Game page and receive one (1) Instant Win Game play for that day. Once on the Instant Win Game page, the Instant Win Game results will be instantly displayed. If you are age thirteen (13) or older, you will be notified immediately if you are a potential winner of the Instant Win Game and will be provided directions for validation. If you are a potential winner age twelve (12) or younger, an e-mail will be sent to your parents at the e-mail address previously provided. This e-mail will contain an option for your parents to opt you out of participation in the Promotion. If your parent chooses to opt you out of participation in the Promotion, no prize will be awarded and you will not be eligible for further Promotion participation. If your parent chooses to permit participation, he/she will be required to complete an online prize update form prior to your validation as a winner. All prize-claims and/or prize update forms must be received within ten (10) days from initial win notification or prize will be forfeited.
Limit: Each participant may enter/play one (1) time per day during the Promotion Period.
Multiple entrants are not permitted to share the same email address. Any attempt by any entrant to obtain more than the stated number of plays/entries by using multiple/different email addresses, identities, registrations and logins, or any other methods will void that entrant's plays/entries and that entrant may be disqualified. Use of any automated system to participate is prohibited and will result in disqualification.
Sweepstakes/Instant Win Game:
Sweepstakes: Administrator will randomly select
the potential Sweepstakes winner, from all eligible entries on or around June 16, 2009
Instant Win Game: Seventy-five (75) random, computer-generated winning times, one for each prize listed below, will be generated during the Promotion Period. If you are the first player to play the Instant Win Game at or after one of the randomly generated times, you will be a potential instant winner of the prize indicated.
Sponsor shall use good faith efforts to award all prizes, and shall conduct at least five (5) alternate drawings after which the prize may, in Sponsor's sole discretion, remain un-awarded. First Prizes will be fulfilled approximately 8-10 weeks after the conclusion of the Promotion.
Sweepstakes Prize: ONE (1) GRAND PRIZE: The opportunity to appear as an animated figure in an upcoming Lucky Charms commercial and a check in the amount of $6,000. Approximate Retail Value ("ARV"): $21,000. Winner will appear as an animated kid character in the Lucky Charms animated character style. Winner is responsible for providing photographs of himself/herself to General Mills. Winner should provide several different photographs to produce the optimal animated character. Photos should include, but are not limited to, close up head shot, profile shot, full-body shot. All creative approval rights of the Lucky Charms commercial and animated characters remain the sole right of General Mills.
Instant Win Game Prizes: SEVENTY-FIVE (75) FIRST PRIZES: A one (1) year supply of Lucky Charms cereal awarded in the form of twelve (12) coupons; each coupon can be redeemed for a free box of cereal (value $4.92). ARV: $59. Odds of winning an Instant Win Game prize depend on the number of eligible Instant Win Game plays divided by the number of prizes available. Limit: One (1) Instant Win Game prize per person.
TOTAL ARV OF ALL PRIZES: $25,425.