100% Pure: Where Clean Beauty Meets High Performance
When it comes to beauty, transparency matters. 100% Pure has built its reputation on the promise of purity – formulating products that are free from synthetic chemicals, artificial fragrances, and harsh preservatives. Founded in California by Susie Wang, James Wang, and Ric Kostick, the brand has spent over two decades redefining what it means to be truly natural in the beauty industry.
Every product is made with plant-derived ingredients. Their signature innovation? Fruit Pigmented® technology, which replaces synthetic colorants with pigments from fruits like berries, plums, and peaches. It’s makeup that nourishes while it beautifies and skin care that treats your skin with the same care you’d give your diet.
What Does 100% Pure Offer?
100% Pure’s product catalog spans several categories, each designed to support clean living and radiant skin:
– Makeup : Foundations, mascaras, lip products, blush, and eyeshadow – all colored with fruit pigments and enriched with skin-loving nutrients.
– Skin Care : Cleansers, moisturizers, serums, masks, and eye creams formulated with botanical extracts and vitamins.
– Hair Care : Shampoo, conditioner, and treatments that strengthen and hydrate without sulfates or silicones.
– Body Care : Lotion, scrubs, body wash, and other bath essentials made with nourishing oils and natural fragrances.
– Nail Polish : Plant-based, cruelty-free nail colors crafted without the 20 harmful chemicals typically found in traditional formulas.
Each item is cruelty-free, vegan (unless noted), and made in the USA. The brand also emphasizes sustainability, using recyclable packaging and minimizing environmental impact wherever possible.
🌟 Star Products That Keep Shoppers Coming Back
Among the hundreds of offerings, three products consistently top the best-seller list, and for good reason. They’re not only clean and effective, but also deliver results that rival conventional beauty staples.
🍓 Fruit Pigmented® Ultra Lengthening Mascara
This mascara is a cult favorite for its ability to lift, lengthen, and define lashes without clumping or flaking. Colored with black tea, berries, and cocoa, it offers rich pigment while conditioning lashes with vitamin E, provitamin B5, and wheat protein.
Why it’s loved:
– Smudge-proof and long-wearing
– Nourishes lashes while enhancing volume
– Free from coal tar dyes, parabens, and synthetic fragrances
– Comes in multiple shades, including black tea and blackberry
Reviewers rave about its natural look and feel, noting that it doesn’t irritate sensitive eyes and washes off easily with warm water.
💄 Fruit Pigmented® Cocoa Butter Matte Lipstick
Matte lipsticks often dry out the lips, but not this one. Made with cocoa butter, shea butter, and vitamin E, this lipstick glides on smoothly and delivers bold, long-lasting color from fruit pigments like cherry, pomegranate, and blueberry.
Key features:
– Rich, velvety texture with a matte finish
– Hydrating formula that doesn’t crack or feather
– Available in a wide range of shades—from nudes to deep berries
– Packaged in sleek, recyclable tubes
It’s a go-to for those who want high-impact color without compromising on comfort or ingredients.
☕ Coffee Bean Caffeine Brightening Eye Cream
This eye cream is one of their most iconic products. Powered by green tea and coffee, it helps reduce puffiness, brighten dark circles, and smooth fine lines. The caffeine stimulates circulation, while rosehip oil and vitamin C nourish and repair.
Benefits include:
– Instant de-puffing and brightening effect
– Lightweight and fast-absorbing
– Suitable for all skin types, including sensitive skin
– Can be used morning and night
Many users report visible results within days, making it a staple in their skincare routine.
Clean Beauty That Performs
100% Pure isn’t just about avoiding toxins, it’s about embracing nature’s power to heal, enhance, and beautify. Their products prove that you don’t need synthetic chemicals to achieve radiant skin, bold makeup looks, or healthy hair. With fruit pigments, botanical extracts, and nutrient-rich formulas, every item is a celebration of clean beauty done right.
Whether you’re switching to natural products for the first time or expanding your green beauty collection, 100% Pure offers something for every skin type, style, and concern.
Beauty That Feeds Your Skin
If you’re tired of compromising between performance and purity, 100% Pure is the brand to watch. Their products deliver vibrant color, visible results, and nourishing care – all without the toxins found in many other brands on the market. It’s beauty that feeds your skin, respects the planet, and makes you feel good from the inside out.
🏷️ 100% Pure Coupon
Get 20% off Sitewide at 100% Pure using coupon BARGAINBUDDY. Shipping is Free on orders over $50. All products, excluding final sale items, are backed by a 60-day return policy. For extra savings, be sure to sign up for their rewards program.
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